Posts
Title: Marketing Executive
Job Category: Marketing
Work Type: Full Time / Regular
Reports To: Chief Executive Officer
Workstation: Nairobi
A new & dynamic company is looking for Marketing Executives to oversee day to day marketing activities
Position Function: To create visibility and brand penetration through the implementation of set marketing strategies
Duties & Responsibilities
- Use the full marketing mix for the company’s brand within key objectives & ensure set targets are achieved
- Contribute to the strategic planning of annual or long term marketing plans to drive forward agreed company objectives
- Maintain, build and update mailing databases with full understanding of the product and customer profile
- Manage budgets while indentifying advertising and marketing opportunities
- Manage the production of marketing materials, including leaflets, posters and flyers; and arrange for the effective distribution of the same
- Organize and attend events and exhibitions including sourcing for opportunistic events
- Develop strategic relations to secure sponsorship & to assist with the publicity and funding of marketing projects
- Conduct market research and customer surveys to assess demand, brand positioning and awareness
- Monitor ongoing marketing campaign spend against the budget, keeping accurate records and highlighting where variances occur while ensuring targets are met
- Monitor competitor activity and provide recommendations on remaining competitive
- Support the marketing manager, and other colleagues.
- Generate reports reflecting trends analysis and projections
Academic / Professional Qualifications & Work Experience
- Possession of a Bachelor degree in Marketing from a recognized University
- Relevant professional certification is an added advantage e.g. CIM
- At least 2 years experience in a similar role
- Strong client management, planning and organization skills required
- Ability to use spreadsheets and analyze market trends, cast projections
- Understanding of customer segmentation
- Must be confident, articulate, and presentable
Persons interested in filling the above position should submit their application letters, CV indicating their contacts, soft copies of relevant academic and professional qualifications and any other relevant supporting documents to jobs@discoveryourcareer.co.ke before end of day Saturday, November 2nd 2013.
Address your application to the HR Manager.
