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Title: Group Marketing Manager
Department: Marketing
Supervised by: The CEO The incumbent must have experience in similar capacity with an firm dealing with FMCGA specialized strong distribution house spanning its reach throughout the East African countries and also present in southern and Western India dealing in consumer goods
Salary: 250,000
Location: Mombasa
Role Objective: Develop, establish and maintain marketing strategies to meet organizational objectives including effective management of the marketing, advertising and promotional activities of the group.
Duties and Responsibilities
- Responsible for management and coordination of marketing, advertising, PR and promotional activities within the Group
- Responsible for the conduct of market research to determine market requirements for existing and future clients
- Responsible for analysis of customer research, current market conditions and competitor information
- Develop, coordinate and implement marketing plans and projects within the group for new and existing products in consultation with respective GM’s
- Monitor, review and report on all marketing activities and results
- Ensure delivery of marketing activities within agreed budget and positive ROI in all marketing activities
- Responsible for group social media accounts management with focus being on creating effective visibility, interaction and increase in sales
- Strategize on the different marketing research and management tools for lead generation
- Assist in formulation and execution of sales policies
- Responsible for marketing division KPIs
- Must prepare the following reports;
- Monthly progress report
- Quarterly development report
Indicators of Good Performance:
- Increased market share
- Success in strategies
- Target achieved by sales team
Skills Set Needed
- Marketing or business related degree or equivalent professional qualification plus 3 to 5 years relevant experience within a commercial setting, 2 of which should be regional (several countries)
- Experience in all aspects of developing and maintaining marketing strategies plus proven experience in customer and market research
- Extensive consumer goods marketing experience. Exposure to food service industry a plus
- Experience in managing corporate social media accounts
- Have well established networks across the region plus experience in managing large marketing budgets
- Excellent written/verbal communication and formal presentation skills
- Excellent organization, planning, problem analysis and problem-solving skills
- A good team player/leader, persuasive, adaptable, innovative, creative, cost/ROI conscious and excellent in execution
- Working with International brands is a definite advantage
Application:
Only those who meet the minimum requirements stated need apply.
E-mail application
Their Detailed CVs,
Indicating Your Availability
Expected Salary
On the Subject line clearly indicate “GROUP MARKETING MANAGER”.
E-mail to: philip@dafinaconsultants.com
