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Monday, 31 March 2014

Marketing Executive (Kenyan Jobs, Jobs in Kenya March 2014)

Title: Marketing Executive
Duties & Responsibilities
  • Planning, developing, implementing, and evaluating advertising and trade promotion programs;
  • Developing field sales action plans
  • Contributing marketing and sales information and recommendations to strategic plans and reviews, preparing and completing action plans, customer-service standards, resolving problems, identifying trends, determining system improvements; implementing change.
  • Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Identifying marketing opportunities by identifying customer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share
  • Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • Sustaining rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
  • Provides information by collecting, analyzing, and summarizing data and trends.
  • Accomplishing marketing and organization mission by completing related results as needed.
  • Maintaining constant contact/ touch with existing and new customers and customers database
  • Increasing sales line and image building
Requirements and skills
  • University degree in sales and marketing from a recognized institution
  • Proven knowledge in online marketing
  • At least 3 years’ experience in sales and marketing field
  • Ability to communicate ideas and strategies clearly
  • Ability to make strategic marketing decisions
  • Financial Planning and Strategy
  • Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services
If you have met the above requirements send your cover letter and resume to vacancies@fep-group.com on or before 10th April 2014.